Kizspy | Question: 38
(Choose 1 answer)
According to Gassman and Zeschky (2008)*, what do companies have to do in the phase "Abstraction"?
Source: Gassmann, O., & Zeschky, M. (2008). Opening up the solution space: the role of analogical thinking for breakthrough product innovation. Creativity and Innovation Management, 17(2), 97-106.
A. Analyze technical functions
B. Analyze problem context and true customer benefit
C. Analyze target source
D. A and B are correct.
E. A and C are correct.
F. B and C are correct.
