(Choose 1 answer)
A. Find out where your marketing and content materials should be distributed.
B. Find out when in a customer's journey it is most
appropriate to engage.
C. Find out who you are trying to reach.
D. Find out what messages and incentives to provide.
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Exll
In IMC's rethinking of traditional marketing approaches, which of the following would be the logical second step in the P/O/E media strategy?
