Câu 1
KIZSPY
Course 4-week 1 introduces the new formula for content strategy: Who + What Where. Which of the
following is true regarding the new formula?
A. In the "who" element, you should think of each customer segment separately.
B. In the "what" element, content comes in different formats.
C. The "where" refers to the selection of paid, owned and earned media.
D. All of them.
