Câu 50 - KIZSPY
Which of the following statements is true about newsjacking?
A. Newsjacking is the process of injecting your brand into the day's news to engage with the mass audiences.
B. Newsjacking is basically holidays and other events that draw the attention of your high-value market.
C. Holidays are a type of spontaneous newsjacking event.
D. iPhones had a history of cracking. So, KitKat jumped on there to say, we don't bend, we break. This is an example of planned newsjacking.
