(Choose 1 answer)
In Course 5- Module 2, Prof. Tom Collinger introduces the Model of Customer Engagement in Social Marketing. Which of the following is NOT a level in this model?
A. Engagement: customers just observe.
B. Participating: customer do more than just reading or watching, but actually share themselves (posting,tweeting)
C. Co-creation: customers are so actively engaged with the brand that they actually produce new products and services.
D. Controlling: customers spread word of mouth about the brand
Q: 25
