Multiple Choices
(Choose 1 answer)
What is the key to effective content marketing with regards to the buyer's journey?
A. To make buyer's laugh before they commit to buying
B. To use your content to tell the customer why you are better than the competition
C. Using content to sell a potential buyer at the first step in the buyer's journey
D. Showing up early enough in that journey and then stepping into a role of value and helpfulness, as opposed to straight out sales pitches.
