MKT301_-_FA_2023_-_RE_1117.webp
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MKT301_-_FA_2023_-_RE_1117.webp

(Choose 1 answer)
In a defined target population, there are 1,950 small firms, 45 medium sized firms, and 5 larg researcher is interested in drawing a probability sample from this population. However, giver economic significance of the five large firms, he wants to draw more heavily from that group.objective, the researcher should use:
A. simple random sampling
B. systematic random sampling
C. disproportionately stratified sampling.
D. cluster sampling
E. snowball sampling


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