Mall-intercept interview may be more desirable than in-home interviews in many situations. Which of the following is NOT a strength of the mall-intercept interview method?
(Choose
A. Mall-intercept interviews are less expensive.
1 answer)
B. Mall-intercept interviews take less time to complete.
C. Interviewers spend less time traveling using the mall-intercept method.
D. Mall patrons are more likely to be representative of the target population
E. Researchers spend little time or effort in securing a person's agreement to participate in the mall-intercept interview.
Iv
Exit 24
