Which of the following is NOT an example of measurement?
(Choose
1
A. A researcher measuring the amount of beverage people consume with their meals
answer)
B. A researcher classifying people who enter a store based on their gender (male or female)
C. A researcher collecting demographic information of online shoppers visiting a particular web site
D. A researcher collecting qualitative information about shoppers visiting a retail store
E. A researcher observing a focus group discussion from behind a one-way mirror
Iv
Exit 27
