A focus group is:
A. an interview technique with the main objective of finding out how a subject would respond to a certain
statement.
(Choose
1 answer)
B. a formalized process of bringing a small selected group of people together for an interactive and spontaneous discussion on one particular topic or concept.
C. a detailed outline of the topics, questions, and sub-questions used by the moderator to lead the focus group session.
D. the interactive procedure between the researcher and moderator discussing the subjects' comments and/or responses to the topics that outlined the focus group session.
E. the systematic procedure of taking individual responses and grouping them into larger theme categories or patterns of expressions.
Exit 42
