OD
(Choose 1 answer)
A respondent can communicate her intensity of like/dislike for a product by circling an appropriate number from the response options that go from 1 to 7 (where 1 is "Strongly disagree" and 7 is for "Strongly agree").These numbers (1 to 7) are commonly referred to as:
A. construct points.
B. scale portions.
C. scale points.
D. scale ordinals.
E. scale ratios.
