Kizspy | Question: 3 (Choose 1 answer)
When Cheetos became the first major brand of snack foods to be made and marketed in China, product taste tests revealed that the traditional cheese-flavored corn puffs did not appeal to Chinese consumers. This is an example of:
A. pricing strategy research.
B. perceptual mapping research.
C. positioning research.
D. competition analysis.
E. new-product planning research.
