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Multiple choices 25/50 @KIZSPY2023
Answer (Choose 1 answer)
A. Celebrities may be unable to enhance the target audience's perceptions of the products' image or performance.
B. The respect, popularity or admiration a celebrity enjoys may carry over the product she or he endorses.
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C. Consumers may focus attention on the celebrity and not attend to the product and advertising message.
D. Celebrities cannot draw attention to advertising messages in a cluttered media environment.
Which of the following statements describes a good reason for using celebrities in ads and h endorse a company's product or service?
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