K
Multiple choices 30/50 @KIZSPY2023
Answer (Choose 1 answer)
A. percentage of households using TV tuned to a particular program in a
specified time period.
B. number of people who responded to a televised direct-response ad.
Next
C. average number of exposures to a message received by each member of the target market
D. percentage of the defined target market that is exposed to a message at least once during the relevant time period.
E. percentage of all households using television during a specific time period.
The share of a television audience indicates the:
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Exll
