(Choose 1 answer)
The market for snack food is saturated, but manufacturers continue to develop new offerings. Which of the following best explains why the makers of Honey Maid graham crackers found it necessary to develop and market Honey Maid graham sticks?
A. Consumer's novelty-seeking behavior
B. To satisfy a physiological need
C. To broaden the marketer consideration set
D. Consumer cocooning
Exit 14
