(Choose 1 answer)
Consumers are generally receptive to advertising in magazines because:
A. the ads are relevant to them and can be of value in making a purchase decision.
B. ads in magazines are intrusive and cannot be ignored.
C. magazines are a low-involvement medium.
D. most magazines do not contain many ads, and thus, clutter is not a problem.
E. of its very short lead time.
Exit 29
