(Choose 1 answer)
A. they believe strongly in competitive parity.
Many companies are willing to spend hundreds of millions of dollars each year on creative advertising because:
B. they realize marketing success is unrelated to their creative advertising effort.
C. they know that good creative strategy and execution are often critical to the success of a product or service.
D. they want to win creative awards in order to respond to the intangibility and homogeneity characteristics of service.
Exit 34
