Multiple Choices
Answer (Choose 1 answer)
Good creative strategy and execution can often be central to determine the success of a product or service or reverse the fortunes of a struggling brand. The reason is that:
A. they believe strongly in competitive parity.
B. they realize marketing success is unrelated to their creative advertising effort.
C. they know that good creative strategy and execution are often critical to the success of a product or service.
D. they want to win creative awards in order to respond to the intangibility and homogeneity characteristics of service.
E. the development of good creative strategy is a science and is explained by marketing research.
