Multiple Choices
Answer (Choose 1 answer)
Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true?
A. The advantages and disadvantages associated with the use of either magazines or newspapers as advertising media vehicles are the same.
B. Special-interest magazines reach a very massive audience and are very valuable for reaching general types of consumers or market segments.
C. Magazines generate most of their total revenue from advertising.
D. Both newspapers and magazines are generally considered high-involvement media.
E. None of the answers are correct.
