(Choose 1 answer)
Which of the following statements is true about communications objectives?
A. When setting objectives using the communications effect pyramid, the last step reached is trial.
B. Sales goal cannot be translated into communications objectives.
C. Marketing and advertising managers do not rely on experience and intuition when setting communications goals.
D. Communication objectives are used particularly where the advertiser seeks an immediate response.
E. Communication objectives are the criteria used in the DAGMAR approach to setting advertising goals.
Q: 13
