(Choose 1 answer)
Companies prefer sponsorship arrangements for buying advertising time because it:
A. allows companies to capitalize on the image of a high-quality program.
B. gives the advertiser less control over the placement and the length of its commercials.
C. is relatively inexpensive.
D. means the advertiser can run more commercials per hour since time regulations do not apply.
E. broadens advertising reach, saves money, and reaches a more aggregated market when compared to buying national spots.
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