(Choose 1 answer)
Marketing planning and reward systems may lead to an increase in the use of sales promotion because sales promotions encourage:
A. managers to use advertising to build brand equity.
B. managers to use consumer-oriented sales promotion to meet long-term performance goals.
C. marketing managers not to use promotions to help get orders from retailers.
D. the use of price-oriented promotions to generate short-term sales.
E. long-term increased sales of the companies.
46
