(Choose 1 answer)
Which of the following statements is true about creative strategy and execution?
A. A good creative strategy and execution guarantees a brand will exceed its sales objectives.
B. A good creative strategy almost never helps generate sales for a brand.
C. Ads that are very creative may not increase sales of a brand.
D. Companies have no trouble coming up with creative advertising that differentiates their brands from the competition.
E. Good creative strategy cannot help a struggling brand regain its former prominence.
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