Kizspy | Question: 1
(Choose 1 answer)
Peevendav.com
Southwest Airlines uses a variation of a price appeal in its "Transfarency" campaign. The goal of the campaign
is to tell consumers that, unlike other airlines, Southwest does not charge extra fees nor surprise them with
hidden charges. This is most likely an example of
A. favourable price appeal
B. news appeal
C. transformational appeal
D. emotional appeal
