Kizspy | Question: 49
(Choose 1 answer)
FLUSTERI LOW LOW
What is the primary role of specific objectives in the IMC program planning and evaluation process?
A. To guide the development of the promotional program and provide a benchmark for performance
measurement.
B. To define the company's overall marketing plan without focusing on promotional aspects.
C. To exclusively use sales-based measures as the sole basis for setting objectives.
D. To ignore communications tasks and focus only on marketing mix elements.
