Kizspy | Question: 36
(Choose 1 answer)
Marketing planning and reward systems may lead to an increase in the use of sales promotion because sales promotions encourage:
A. the use of price-oriented promotions to generate short-term sales.
B. managers to use advertising to build brand equity.
C. managers to use consumer-oriented sales promotion to meet long-term performance goals
D. long-term increased sales of the companies
