Kizspy | Question: 15 (Choose 1 answer)
Which of the following statements describes a good reason for using celebrities in ads and having them
endorse a company's product or service?
A. Celebrities cannot draw attention to advertising messages in a cluttered media environment.
B.
The respect, popularity or admiration a celebrity enjoys may carry over the product she or he endorses.
C. Celebrities may be unable to enhance the target audience's perceptions of the products' image or performance.
D. Consumers may focus attention on the celebrity and not attend to the product and advertising message.
