Kizspy | Question: 41
(Choose 1 answer)
It is important to not script interviews and questions to ask real customers when trying to build buyer (orcustomer) personas. Why?
A. You may miss something that affects their decision-making because you have directed the conversation.
B. It makes the customer uncomfortable and they may not answer truthfully as a result.
C. The customer may not be as open-minded if you have directed the conversation.
D. You will end up asking things that you care about but the customer does not.
