Kizspy | Question: 42 (Choose 1 answer)
Economist and writer Barry Turner said, "Data don't speak for themselves. We have to goad them into saying things." What does he mean by this statement?
A. Data on its own is useless; you have to organise and analyse it in order to gain actionable insights.
B. Big Data collection platforms spontaneously make your data talk.
C. People saying things to researchers forms the best sort of data.
D. The marketing department has to describe what data means.
