MKT309m_-_SP_2023_-_FE_187.webp
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MKT309m_-_SP_2023_-_FE_187.webp

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Customer journey mapping is a critical component of setting a customer service strategy. Which stage of customer journey mapping involves determining the different types of customers that interact with you regularly, and how their journeys differ from one another?
A. Pain points and highlights
B. Customer profile
C. Timeline
D. Customer steps

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