Multiple Choices
(Choose 1 answer)
Audience behavior and expectations differ between desktop-based web activity and that conducted using a mobile platform. Which one of the following is NOT TRUE regarding the characteristics of these expectations and behavior?
A. Since they are performing activities on-the-go, their activities are often geography-based.
B. They expect less icons and more text.
C. They expect actions that are mobile-specific (swipe, tap, pinch...).
D. They expect utility that utilizes the features of the device (camera, GPS, accelerometer...).
