Kizspy | Question: 2
(Choose 1 answer)
What is the response of resellers to the charge of excessive mark-ups by marketing channel members?
A. Resellers claim that their prices reflect services such as convenience, larger assortments, and better
customer service
B. Resellers argue that they charge high prices due to high production costs
C. Resellers assert that their prices are higher because of the limited competition in retail
D. Resellers state that they increase prices to cover the cost of advertising and promotion
