Kizspy | Question: 37
(Choose 1 answer)
Toward the end of the fiscal year, the owner of a small company came back from lunch concerned because
he had learned that a business targeting the same customers as his was planning on spending $150,000 on
promotion. As soon as he arrived at the office, he called his financial manager and said, "I want to budget
$150,000 for next year's promotion." Which method of promotional budgeting did the owner want to use?
A. The objective-and-task method
B. The percentage-of-sales method
C. The competitive-parity method
D. The bottom-up method
