(Choose 1 answer)
What is the philosophy of Schema (Script) Theory?
A. Creation of public awareness and concern of salient issues by the news media
B. Creation of public awareness and concern of salient emotions by the news media
C. Emphasis on the active role of the audience in making choices and being goal-directed in its media-use behavior
D. Refers to knowledge structures or frameworks that organize an individual's memory for people and events. It is a general mental construct or model about some knowledge domain.
2: 10
