Kizspy | Question: 25
(Choose 1 answer)
How does Coca-Cola's "Share a Coke" campaign align with the Elaboration Likelihood Model (ELM) routes to
persuasion?
A. The campaign primarily emphasizes the technical specifications of Coca-Cola products.
B. The campaign uses emotional appeals, focusing on the joy and connection associated with sharing a
Coke.
C. The campaign discourages conscious thought processing, relying on subconscious cues.
D. The campaign incorporates humor and entertainment to capture audience attention.
