Kizspy | Question: 26
(Choose 2 answers)
FOUNSHILLOW.COM
What is TRUE about the peripheral route to persuation in ads? Choose 2 correct answers.
A. It is typically used in the informational appeals.
B. It requires effortful cognitive processing.
C. The likelihood of active cognitive elaboration is low.
D. It is predominate in most of the ads we encounter.
E. Information is stored and retrieved from long-term memory.
