Kizspy | Question: 44
(Choose 1 answer)
Which conclusion was draw about the effectiveness of entertainment-education media in developing countries
by Rogers and Singhal (1990)?
A. An entertainment context decreases the persuasiveness of the educational message.
B. The more comprehensive an educational message is, the more likely it will be accepted by the audience.
C. Supplementary tips about behavior change can improve the effect of the media message.
D. Campaigns funded by the government tend to be more successful.
E. A one-shot media PSA campaign which creates strong impressions of the message can have a greater
effect than a continuing series.
