Kizspy | Question: 49 (Choose 1 answer)
The results of an A/B test on the Facebook platform include which of the following 2 elements?
A. The number of results from version A and version B of the ad and the portion of the budget that was spent on each ad
B. The winner of the test (version A or version B) and the confidence level for the test
C. The increase in brand awareness as a result of seeing your ad and the confidence level for the test
D. The incremental lift of your ad compared to the control group and the winner of the test
