9. Lisa is managing social media marketing for a luxury fashion brand. She must create content that appeals to the brand's high-end clientele. Which step in the preparation process should she prioritise to achieve this?
Setting Goals
1 point
Determining Key Performance Indicators (KPIs)
Defining Target Audience
Mapping Customer Journey
10. John must launch a social media campaign for a new tech gadget. He wants to track the success of his campaign by measuring specific metrics. Which step should he focus on to determine these metrics?
1 point
Setting Goals
Determining Key Performance Indicators (KPIs)
Defining Target Audience
Mapping Customer Journey
