23. What is the primary purpose of documenting a brand's identity, including elements like logo, colour palette, imagery and typography?
Aesthetic appeal
Legal protection
Maintaining consistency
Inspiring creativity
24. What can social media do to customers who engage with a business's content?
Turn them into loyal fans and advocates
Annoy them with constant promotional messages.
Decrease their trust in the business.
Force them to make immediate purchases.
1 point
1 point
