It is free and interacts with the audience like a fellow user.
31.
Easy - BTL 1&2)
1 point
What is a one-liner learning outcome for the concept of 'Test Metrics' in social media management?
Understanding the tools and methods for measuring the effectiveness of social media campaigns.
Evaluating the return on investment (ROI) for a social media advertising campaign.
Analysing the demographics of the target audience on social media platforms.
Identifying the most popular social media influencers in a specific niche.
32. What is the purpose of identifying a 'winner' in A/B testing for social media management?
1 point
To determine which version (A or B) is aesthetically more appealing
To find the version (A or B) that leads to the lowest cost per desired outcome (e.g., link click)
FUOD To analyse user demographics
