(Choose 1 answer)
Phil is a brand manager in a medium size organisation in the FMCG sector. In launching a n drink, Phil has been focusing on promoting the features such as the ingredients, flavours, an caffeine. Which of the following benefits Phil has been focusing on?
A. Self-expressive benefits
B. Social benefits
C. Functional benefits
D. Higher purpose values
FUO shithe Stam
37
