(Choose 1 answer)
According to David Aaker in building a strong brand, which of the following is not a specific benefit of identifying and communicating an appealing brand personality and meaning?
A. Brand personality is a very effective vehicle to share your attributes and benefits with your target audience.
B. Communicating the benefit through brand personality is more effective than being direct and sometimes even desperate.
C. While benefits especially functional benefits and futures are so easy to be copied by competitors, attacking and copying brand personality is much harder.
D. A strong brand meaning is not a source of energy and inner joy differentiator.
Π FUD
2: 7
