(Choose 3 answers)
Nespresso coffee is a premium coffee brand (
www.nespresso.com). A consumer buys Nespresso coffee from Nespresso boutique stores because the consumer feels that she belongs to a club that offers accessible luxury coffee experience. This is an example of which of the following types of brand meaning benefits?
(Choose 3 options)
A. Functional benefits
B. Self-expressive benefits
C. Social benefits
D. Emotional benefits
Π
): 42
