(Choose 1 answer)
Phil is a brand manager in a medium size organisation in the FMCG sector. In launching a new brand of a soft drink, Phil has been focusing on promoting the features such as the ingredients, flavours, and the amount of caffeine. Which of the following benefits Phil has been focusing on?
A. Self-expressive benefits
B. Social benefits
C. Functional benefits
D. Higher purpose values
Q: 22
