Kizspy | Question: 1
(Choose 1 answer)
A multinational corporation is facing significant backlash from a major consumer boycott due to environmental
concerns related to its production processes. As the head of corporate communications, you are tasked with
designing a strategic response. Which of the following approaches would most effectively align with corporate
social responsibility (CSR) principles and potentially restore public trust, while also minimizing long-term
financial damage to the company?
A. Ignore the boycott and continue operations as usual, arguing that the company complies with all legal
environmental regulations.
B. Launch an aggressive public relations campaign highlighting the company's past environmental
contributions, without making any changes to current practices.
C. Engage with the boycotters, provide transparency on environmental impact, and commit to reducing harm
through sustainable practices and partnerships.
D. Focus on discrediting the boycott movement, portraying it as a fringe group with no significant impact on
the company's overall financial health.
