Kizspy | Question: 11
(Choose 1 answer)
involves bringing the "voice of the customer" into the organization, focusing the organization on
customer needs and customer satisfaction, and rallying the entire organization toward service quality culture.
A. Benchmarking of service quality and performance
B. Customer-driven learning and improvements
C. Creating a customer-oriented service culture
D. Generating an organization-centered working environment
E. Creating a positioning image to compete with rivals
