Kizspy | Question: 11
(Choose 1 answer)
Which of the following statements is NOT TRUE regarding budgeting?
A. If your goal is interest or consideration, you should put more budget into PPC.
B. There is no one size fits all rule for budget allocation.
C. Overinvestment frequently occurs in the early periods.
D. With paid media, you can estimate the cost of that traffic by using historical CPCs or CPMs to estimate
costs.
