Kizspy | Question: 13
(Choose 1 answer)
Coca-Cola, a global beverage giant, wants to increase brand engagement and loyalty among young
consumers. Which social media strategy would be most effective for them?
A. Focusing solely on paid advertising on social media platforms.
B. Creating a strong social media presence and engaging with followers through user-generated content and
interactive campaigns.
C. Relying on influencer marketing as the primary strategy.
D. Avoiding social media altogether and focusing on traditional advertising.
