Kizspy | Question: 14
(Choose 1 answer)
In IMC's rethinking of traditional marketing approaches, which of the following would be logical final step in
P/O/E media strategy?
A. Find out where your marketing and content materials should be distributed.
B. Find out who you are trying to reach.
C. Find out when in a customer's journey it is most appropriate to engage.
D. Find out what messages and incentives to provide.
